El Marketing del seguro de vida

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<title>Marketing del seguro de vida</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080369798">
<namePart>Fernández-Layos Rubio, Juan</namePart>
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<namePart>MAPFRE Do Brasil</namePart>
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<dateIssued encoding="marc">1986</dateIssued>
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<note type="statement of responsibility">Juan Fernández-Layos</note>
<note>Conferencia pronunciada en el "Seminário Experiências Seguradoras em Mercados de Baixa Inflaçao", 5 e 6 de agosto de 1986, en Rio de Janeiro, organizado por MAPFRE do Brasil</note>
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<topic>Marketing</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080570590">
<topic>Seguro de vida</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080596606">
<topic>Evolución del seguro</topic>
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<topic>Mercado de seguros</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080603151">
<topic>Producción de seguros</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080556020">
<topic>Publicidad</topic>
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<topic>Imagen</topic>
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<topic>Distribución de seguros</topic>
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<topic>Perspectivas del seguro</topic>
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<topic>Congresos</topic>
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<publisher>Madrid : MAPFRE Vida , 1986-</publisher>
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<part>
<text>Nº 5, 1986 ; 74 p.</text>
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