Centro de Documentacion de Fundación MAPFRE - Strategic management : the key to profitability in small companies

MAP20071012916

Strategic management : the key to profitability in small companies / Philip Waalewijn and Peter Segaar

Sumario: Strategic management is often not made explicit within organizations. Although there are numerous strategy analysis techniques, real decisions are made without any consideration of the alternative models and formal processes. This report gives an assessment of the practice of strategic management in Dutch medium sized companies. The conclusions are drawn from extensive research via interviews, desk research and a large scale mailed questionnaire. They are conclusive and not very encouraging. The majority of medium-sized companies are still in the early phase of strategic management. They experience many obstacles to improving themselves. On the other hand the education system is not geared towards solving the problems of medium-sized companies. It places too much emphasis on the more advanced techniques applicable in the phase of integrative strategic management

En: Long range planning. - Oxford [etc.]. - nº 2, April 1993 ; p. 24-30

1. Management estratégico . 2. Pequeñas y medianas empresas . 3. Rentabilidad . 4. Análisis estratégico . 5. Planificación . I. Segaar, Peter . II. Title. III. Título: Long range planning.