Fight the safety naysayers : here's how to overcome resistance to your safety program

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      <subfield code="a">Fight the safety naysayers</subfield>
      <subfield code="b">: here's how to overcome resistance to your safety program</subfield>
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      <subfield code="a">If managers see safety purely as cost, it's because they don't understand how lower accident rates and lower compensation costs can improve their financial situation. Safety professionals must sharpen their skills. They have to be able to market their successes, improve their selling skills within the organization and be able to make presentations using cost/benefit, quantifiable data</subfield>
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      <subfield code="g">nº 6, June 1993 ; p. 50-54</subfield>
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