Search

Gérer le changement : identifier les nouvelles règles du jeu

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Gérer le changement</title>
<subTitle>: identifier les nouvelles règles du jeu</subTitle>
</titleInfo>
<titleInfo type="alternative">
<title>Directions</title>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080271718">
<namePart>Philippe, Marie-Anne</namePart>
<nameIdentifier>MAPA20080271718</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">fra</placeTerm>
</place>
<dateIssued encoding="marc">1994</dateIssued>
<issuance>serial</issuance>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">fre</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<form authority="marccategory">microform</form>
</physicalDescription>
<abstract displayLabel="Summary">C'est autour de la maîtrise de marketing que le LIMRA (Association des Assureurs Vie Américains) a cette année mobilisé les assureurs américains lors de ses rencontres annuelles à Boston en Octobre 1993. Les études de marché restent plus que jamais essentielles pour la conquête du marché oule maintien en portefeuille de la clientèle existante. C'est pourquoi le LIMRA se rencontre sur les "Research", les études de marché</abstract>
<note type="statement of responsibility">Marie-Anne Philippe</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590567">
<topic>Empresas de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586294">
<topic>Mercado de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080602406">
<topic>Marketing estratégico</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080610326">
<topic>Distribución de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080543334">
<topic>Calidad</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080568399">
<topic>Competitividad</topic>
</subject>
<classification authority="">219</classification>
<relatedItem type="host">
<titleInfo>
<title>Directions</title>
</titleInfo>
<originInfo>
<publisher>Paris</publisher>
</originInfo>
<part>
<text>nº 26, Janvier 1994 ; p. 36-38</text>
</part>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">940322</recordCreationDate>
<recordChangeDate encoding="iso8601">20080418115317.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20071018103</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>