Supermarketing ergonomics

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      <subfield code="a">If ergonomically influencing the design of the environment and the products around us is seen as the essential output of ergonomists, they should market ergonomics within the teams which develop those products. Within such teams, the ergonomist acts both as a scientist and as a specialized designer. The education of most ergonomists is biased either in the direction of science or in that of design. Finally, the role which standards can play in the marketing of ergonomics is often overestimated; standards may prevent some mistakes, but will never guarantee good design</subfield>
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      <subfield code="t">Ergonomics</subfield>
      <subfield code="d">London and Washington</subfield>
      <subfield code="g">Vol. 33, nº 5, May 1990 ; p. 541-545</subfield>
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