Centro de Documentacion de Fundación MAPFRE - Risk and the absence of pleasure : a motivational approach to modelling road user behaviour

Notes: Sumario: Motivational models of road-user behaviour are characterized by a heavy reliance on the concept of risk as the main motivating factor influencing behaviour. Using speed choice as an example of risk-taking behaviour, empirical evidence is presented that other factors, such as pleasure in driving and the behaviour of others, also play a major role. It is concluded that the development of models that take account of motivating factors other than risk is necessary for accurately predicting road-user behaviour and for developing effective measures that can influence driver behaviourRelated records: En: Ergonomics. - London [etc.]. - Vol. 31, nº 4, April 1988 ; p. 599-607Materia / lugar / evento: Ergonomía Comportamiento humano Motivación Psicosociología de la prevención Accidentes de tráfico Prevención de accidentes Seguridad vial Secondary titles: Título: Ergonomics
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