Competing for the future

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      <subfield code="a">Competing for the future</subfield>
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      <subfield code="a">Developing a point of view about the future should be an ongoing project sustained by continuous debate within a company, not a massive onetime effort. Unfortunately, most companies consider the need to regenerate their strategies and reinvent their industries only when restructuring and reengineering fail to halt the process of corporate decline. To get ahead of the industry change revolution, top managers must recognize that the real focus for their companies is the opportunity to compete for the future</subfield>
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      <subfield code="g">July-August 1994 ; p. 122-128</subfield>
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