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In search of Spanish synergy
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MAP20071023962
Stewart, Jules ‌
In search of Spanish synergy / Jules Stewart
Sumario: Snatching opportunity from the jaws of disaster, the Botin banking dynasty doubled its Spanish market share when it grabbed ailing but customer-rich bank Banesto for its Banco Santander empire. Santander has greatly expanded internationally and chairman Emilio Botín hopes an increased domestic market share will help restore balance to its earnings
En: Euromoney. - London. - January 1995 ; p. 42-44
1. Banco de Santander ‌. 2. Banco Español de Crédito ‌. 3. Banca ‌. 4. España ‌. 5. Adquisición de empresas ‌. 6. Operaciones bancarias ‌. 7. Mercados financieros ‌. 8. Control de gestión ‌. 9. Casos prácticos ‌. I. Title. II. Título: Euromoney.