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Improve data quality for competitive advantage
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MAP20071023970
Redman, Thomas C. ‌
Improve data quality for competitive advantage / Thomas C. Redman
Sumario: Errors in data can cost a company millions of dollars, alienate customers, and make implementing new strategies difficult or impossible. The author describes a process AT&T uses to recognize poor data and improve their quality. He proposes a three-step method for identifying data-quality problems, treating data as an asset, and applying quality systems to the processes that create data
En: Sloan management review. - Boulder. - Winter 1995 ; p. 99-107
1. AT&T ‌. 2. Tecnología de la información ‌. 3. Transmisión de información ‌. 4. Calidad ‌. 5. Métodos analíticos ‌. 6. Casos prácticos ‌. I. Title. II. Título: Sloan management review.