Improve data quality for competitive advantage

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Improve data quality for competitive advantage</title>
</titleInfo>
<titleInfo type="alternative">
<title>Sloan management review</title>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080204938">
<namePart>Redman, Thomas C.</namePart>
<nameIdentifier>MAPA20080204938</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">usa</placeTerm>
</place>
<dateIssued encoding="marc">1995</dateIssued>
<issuance>serial</issuance>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<form authority="marccategory">microform</form>
</physicalDescription>
<abstract displayLabel="Summary">Errors in data can cost a company millions of dollars, alienate customers, and make implementing new strategies difficult or impossible. The author describes a process AT&T uses to recognize poor data and improve their quality. He proposes a three-step method for identifying data-quality problems, treating data as an asset, and applying quality systems to the processes that create data</abstract>
<note type="statement of responsibility">Thomas C. Redman</note>
<subject authority="" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080432164">
<name type="corporate">
<namePart>AT&T</namePart>
</name>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080623791">
<topic>Tecnología de la información</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080620684">
<topic>Transmisión de información</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080543334">
<topic>Calidad</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586331">
<topic>Métodos analíticos</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080571566">
<topic>Casos prácticos</topic>
</subject>
<classification authority="">922.13</classification>
<relatedItem type="host">
<titleInfo>
<title>Sloan management review</title>
</titleInfo>
<originInfo>
<publisher>Boulder</publisher>
</originInfo>
<identifier type="local">MAP20077000185</identifier>
<part>
<text>Winter 1995 ; p. 99-107</text>
</part>
</relatedItem>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">960124</recordCreationDate>
<recordChangeDate encoding="iso8601">20080418120940.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20071023970</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>