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Strategy as revolution

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      <subfield code="a">Strategy as revolution</subfield>
      <subfield code="c">by Gary Hamel</subfield>
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      <subfield code="a">The ten principles are a way of thinking about the challenge of creating strategy: 1. Strategic planning isn't strategic. 2. Strategy making must be subversive. 3. The bottleneck is at the top of the bottle. 4. Revolutionaires exist in every company. 5. Change is not the problem, engegement is. 6. Strategy making must be democratic. 7. Anyone can be a strategy activist. 8. Perspective is worth 50 IQ points. 9. Top-down and bottom-up are not the alternatives. 10. You can't see the end from the beginning</subfield>
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      <subfield code="a">Estrategia empresarial</subfield>
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      <subfield code="d">Boston</subfield>
      <subfield code="g">July-August 1996 ; p. 69-82</subfield>
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