Search
Documentation Center

The Design and development of information products
Fichero PDF / PDF file
MAP20071025809
Meyer, Marc H. ‌
The Design and development of information products / Marc H. Meyer, Michael H. Zack
Sumario: Companies that produce information in printed or electronic form can learn much from research on physical products, including the development of product and process platforms to enhance design and development. The authors provide a framework for the architecture of information products and apply it to two companies that are creating competitive advantage by refining information through product and process technologies. The authors also consider ways that companies can design information products in the future to focus on costumers'implied needs and to take advantage of new interactive technologies
En: Sloan management review. - Boulder. - Spring 1996 ; p. 43-59
1. Información ‌. 2. Nuevas tecnologías ‌. 3. Tecnologías interactivas ‌. 4. Management ‌. 5. Estrategia empresarial ‌. I. Zack, Michael H. ‌. II. Title. III. Título: Sloan management review.