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Bancassurance lessons from abroad
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MAP20071027215
Mac Daniel, Dave ‌
Bancassurance lessons from abroad / by Dave McDaniel
Sumario: The insurance companies can find in bancassurance an opportunity to access additional distribution channels for their products. To reach this group, bancassurance throughout the world have used different business structures, products and marketing techniques. The European examples have garnered the most publicity
En: Best's review. - Oldwick, New Jersey. - June 1996 ; p. 23-31
1. Bancaseguros ‌. 2. Mercado de seguros ‌. 3. Productos financieros ‌. 4. Joint Venture ‌. 5. Europa ‌. 6. Casos prácticos ‌. I. Title. II. Título: Best's review.