Centro de Documentacion de Fundación MAPFRE - Hong Kong and China : emerging markets for environmental products and technologies

Notes: Sumario: This study extended previous efforts to benchmark Hong Kong against the USA and found support for a convergence theory of environmentalism. Green marketing opportunities are elaborated by framing the empirical findings in the context of Chinese cultural values and institutional factors. The roles of state intervention, market forces, Confucian and Taoist ethics, ISO 14000 certification, biomimetic process innovations and enviromental technology transfer are considered in terms of nurturing green business in Greater ChinaRelated records: En: Long range planning. - Oxford [etc.]. - Vol. 30, nº 2, April 1997 ; p. 277-290Materia / lugar / evento: Mercados emergentes China Hong Kong Empresas Ecología Productos ecológicos Tecnología medioambiental Benchmarking Análisis comparativo Estados Unidos Protección del medio ambiente Otros autores: Martinsons, Maris G.
Secondary titles: Título: Long range planning
Other categories: 83