Developing products on Internet time

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      <subfield code="a">Organizations that have adopted a flexible product-development process have begun to transform the very industries that forced them to adopt it. They have implemented strategies that companies clinging to traditional approaches cannot follow. Competitors without flexible development processes will almost certainly find their industries growing more and more turbulent in appearance. And in such an environment, their products and services will always seem to be one step behind those of their more flexible rivals</subfield>
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