Good strategy : the view from below

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      <subfield code="a">In most companies, strategies are subjected to rigorous quality tests from above; that is, by top management. Yet, the view from below -from the point of view of those working lower down in the organization- is, the authors believe, equally important, though neglected. In this article they identify the key difficulties associated with prevailing steriotypes of strategy, the sources of much disenchantment with strategy and the qualities that people would look for in a "good" strategy</subfield>
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      <subfield code="g">Vol. 30, nº 5, October 1997 ; p. 651-664</subfield>
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