Who's brokers and consultants who?

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      <subfield code="a">Who's brokers and consultants who?</subfield>
      <subfield code="c">by Michael R. Levin</subfield>
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      <subfield code="a">Brokerage firms face several obstacles in competing for consulting work. First, delivering high-quality consulting services requires more than ability to analyze problems and render practical advice. Second, many consulting firms understand the pressures that brokerage firms now face and have observed first-hand how brokerage firms seek to provide consulting services. As a result, consultants find themselves competing with brokers on these new terms. Third, and most important, brokers need to overcome the pervasive perception that they are deal-makers who live for the next transaction. Therefore, the fundamental difference between consultants and brokers lies in how they create core competencies that benefit their clients. The client should choose between the two based on its specific needs</subfield>
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      <subfield code="d">New York</subfield>
      <subfield code="g">nº 2, February 1997 ; p. 43-48</subfield>
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