Cross-cultural differences in risk perception : a model based approach

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      <subfield code="a">Bontempo, Robert N.</subfield>
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      <subfield code="a">Cross-cultural differences in risk perception</subfield>
      <subfield code="b">: a model based approach</subfield>
      <subfield code="c">Robert N. Bontemp, William P. Bottom, and Elke U. Weber</subfield>
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      <subfield code="a">The present study assessed cross-cultural differences in the perception of financial risks. Students at large universities in Hong-Kong, Taiwan, the Netherlands, and the U.S., as well as a group of Taiwanese security analyst rated the riskiness of a set of monetary lotteries. Risk Judgments differed with nationality, but not with occupation and were modeled by the Conjoint Expected Risk (CER) model. Consistent with cultural differences in country uncertainty avoidance, CER model parameters of respondents from the two Western countries differed from those of respondents from the two countries with Chinese cultural roots: the risk judgments of respondents from Hong Kong and Taiwan were more sensitive to the magnitude of potential losses and less mitigated by the probability of positive outcomes</subfield>
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      <subfield code="a">Riesgo financiero</subfield>
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      <subfield code="a">Cultura</subfield>
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      <subfield code="a">Métodos de análisis</subfield>
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      <subfield code="a">Bottom, William P.</subfield>
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      <subfield code="a">Weber, Elke U.</subfield>
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      <subfield code="a">Risk analysis : an international journal</subfield>
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      <subfield code="t">Risk analysis : an international journal</subfield>
      <subfield code="d">New York and London</subfield>
      <subfield code="g">nº 4, August 1997 ; p. 479-488</subfield>
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