Strategic alliances in China : negotiating the barriers

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      <subfield code="a">Strategic alliances in China</subfield>
      <subfield code="b">: negotiating the barriers</subfield>
      <subfield code="c">Ajit S. Nair and Edwin R. Stafford</subfield>
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      <subfield code="a">Capitalism in China has been evolving rapidly in the form of joint ventures and strategic alliances joining Chinese and Western organizations. Many Westerners developing alliances in China, however, have been frustrated by complexities in the negotiation process, including how to manage cultural differences, overcome language barriers, handle copyrights and work through China's complex bureaucracy. In-depth interviews with 29 Western executives experienced with Sino-Western alliances describe some of these challenges and offer some strategies for success</subfield>
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      <subfield code="g">Vol. 31, nº 1, February 1998 ; p. 139-146</subfield>
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