Centro de Documentacion de Fundación MAPFRE - L'Assurance se normalise sous la pression de la concurrence : qualité

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<title>L'Assurance se normalise sous la pression de la concurrence</title>
<subTitle>: qualité</subTitle>
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<title>L'Argus</title>
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<abstract displayLabel="Summary">Le bien-fondé d'une démarche qualité n'est plus contesté, mais des divergences demeurent sur le choix et les motivations de la certification ISO 9000. Considérée comme un atout commercial dans les activités dédiées aux entreprises, la certification est aussi utilisée par quelques compagnies comme un instrument de gestion interne des prestations destinées à leur réseau d'agents généraux. Le management par la qualité totale et la certification de services peuvent être, selon les cas, des alternatives ou des compléments de la certification</abstract>
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<topic>Empresas de seguros</topic>
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<topic>Calidad</topic>
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<topic>Normalización</topic>
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<topic>Certificación</topic>
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<topic>ISO 9000</topic>
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<topic>Calidad total</topic>
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<topic>Sistema de calidad</topic>
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<text>nº 6607 du 13 Novembre 1998 ; p. 20-32</text>
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