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Strategic consensus and performance : the role of strategy type and market-related dynamism

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008  990421e19990401gbr|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.12
1001 ‎$0‎MAPA20080220945‎$a‎Homburg, Christian
24510‎$a‎Strategic consensus and performance‎$b‎: the role of strategy type and market-related dynamism‎$c‎Christian Homburg, Harley Krohmer and John P. Workman
520  ‎$a‎This paper examines the link between consensus among senior managers and performance at the SBU level and considers which may moderate the strength of this relationship. Using data from a cross-national study in three industry sectors, the authors find that consensus increases the performance of the SBU in the case of a differentiation strategy but not in the case of a low-cost strategy
65011‎$0‎MAPA20080595890‎$a‎Desarrollo directivo
65011‎$0‎MAPA20080600945‎$a‎Dirección estratégica
65011‎$0‎MAPA20080595951‎$a‎Dinámica empresarial
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
7001 ‎$0‎MAPA20080137588‎$a‎Krohmer, Harley
7001 ‎$0‎MAPA20080183042‎$a‎Workman, John P.
7730 ‎$w‎MAP20077100307‎$t‎Strategic management journal‎$d‎Chichester [etc.] : Wiley‎$g‎Vol. 20, nº 4, April 1999 ; p. 339-357