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Strategic consensus and performance : the role of strategy type and market-related dynamism
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MAP20071500284
Homburg, Christian ‌
Strategic consensus and performance : the role of strategy type and market-related dynamism / Christian Homburg, Harley Krohmer and John P. Workman
Sumario: This paper examines the link between consensus among senior managers and performance at the SBU level and considers which may moderate the strength of this relationship. Using data from a cross-national study in three industry sectors, the authors find that consensus increases the performance of the SBU in the case of a differentiation strategy but not in the case of a low-cost strategy
En: Strategic management journal. - Chichester [etc.] : Wiley. - Vol. 20, nº 4, April 1999 ; p. 339-357
1. Desarrollo directivo ‌. 2. Dirección estratégica ‌. 3. Dinámica empresarial ‌. 4. Estrategia empresarial ‌. I. Krohmer, Harley ‌. II. Workman, John P. ‌. III. Title.