Strategic consensus and performance : the role of strategy type and market-related dynamism

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<title>Strategic consensus and performance</title>
<subTitle>: the role of strategy type and market-related dynamism</subTitle>
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<namePart>Homburg, Christian</namePart>
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<namePart>Krohmer, Harley</namePart>
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<namePart>Workman, John P.</namePart>
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<abstract displayLabel="Summary">This paper examines the link between consensus among senior managers and performance at the SBU level and considers which may moderate the strength of this relationship. Using data from a cross-national study in three industry sectors, the authors find that consensus increases the performance of the SBU in the case of a differentiation strategy but not in the case of a low-cost strategy</abstract>
<note type="statement of responsibility">Christian Homburg, Harley Krohmer and John P. Workman</note>
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<topic>Dirección estratégica</topic>
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<topic>Dinámica empresarial</topic>
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<topic>Estrategia empresarial</topic>
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<title>Strategic management journal</title>
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<identifier type="local">MAP20077100307</identifier>
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<text>Vol. 20, nº 4,  April 1999 ; p. 339-357</text>
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