Dymanic competitive strategy : towards a multi-perspective conceptual framework

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      <subfield code="b">: towards a multi-perspective conceptual framework</subfield>
      <subfield code="c">Jeffrey P. Shay and Frank T. Rothaermel</subfield>
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      <subfield code="a">Strategic managers face a myriad of challenges due to the rapid nature of change and increasing complexity of today's competitive environment. Although literature in the field of strategic management has offered many perspectives on how to meet these challenges, managers today would benefit from strategic analysis tools that foster an understanding of the competitive environment from multiple perspectives. This paper provides insights into the synergistic nature of competing strategic analysis perspectives and offers an integrated model that not only synthesises the most prominent perspectives but also captures the dynamic nature of today's competitive environment</subfield>
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      <subfield code="g">nº 6, December 1999 ; p. 559-572</subfield>
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