MAP20071501018 Sjöberg, Lennart Factors in risk perception / Lennart Sjöberg Sumario: Technical estimates of risk -- Heuristics, biases and risk perception -- risk target --The psychometric model -- Cultural theory of risk perception -- Risk sensitivity, attitude and specific fear -- References En: Risk analysis : an international journal. - New York and London : Society for Risk Analysis. - Vol. 20, nº 1, February, 2000 ; p. 1- 11 1. Percepción del riesgo . 2. Factores de riesgo . 3. Análisis de riesgos . 4. Teoría del riesgo . I. Title.