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Waking up IBM: how a gang of unlikely rebels transformed big blue
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MAP20071501073
Hamel, Gary ‌
Waking up IBM: how a gang of unlikely rebels transformed big blue / By Gary Hamel
Six years ago, IBM was a has been. Today, it's an e-business powerhouse. It didn't turn around by imposing change from the top. It let ideas, initiatives, and enthusiasm bubble up from below. Maybe your company should do the same.
En: Harvard business review. - Boston. - July-August 2000 ; p. 137-146
1. IBM ‌. 2. Management ‌. 3. Empresas ‌. 4. Innovación empresarial ‌. 5. Cambio organizativo ‌. 6. Reestructuración de la empresa ‌. I. IBM ‌. II. Title. III. Título: Harvard Business Review.