Search
Documentation Center

Knowing a winning business idea when you see one
Fichero PDF / PDF file
Section: Articles
Title: Knowing a winning business idea when you see one / By W. Chan Kim and Renée MauborgneAuthor: Kim, W. Chan ‌
Notes: Identifing business ideas with commercial potencial goes through four stages: determinate utility, set strategic price, build a profitable business model and overcome adoption hurdles.Related records: En: Harvard business review. - Boston. - September-Octoober 2000 ; p. 129-138Materia / lugar / evento: Técnicas de gestión ‌Management ‌Organizaciones ‌Dirección de empresas ‌Creatividad ‌Estrategia empresarial ‌Otros autores: Mauborgne, Renée A. ‌
Secondary titles: Título: Harvard Business Review
Other categories: 922.12
Rights: In Copyright (InC)