Getting real about virtual commerce

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<namePart>Evans, Philip</namePart>
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<abstract>Navigation as a separate business -- Competing on reach -- Competing on affiliation -- Competing on richness -- The Incumbent's dilemma</abstract>
<note type="statement of responsibility">by Philip Evans and Thomas S. Wurster</note>
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<text>November-December 1999 ; p. 85-94</text>
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