Co-opting customer competence
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Tag | 1 | 2 | Value |
---|---|---|---|
LDR | 00000nab a2200000 i 4500 | ||
001 | MAP20071501312 | ||
003 | MAP | ||
005 | 20080418122737.0 | ||
007 | hzruuu---uuuu | ||
008 | 001205e20000101usa|||| | |00010|eng d | ||
040 | $aMAP$bspa | ||
084 | $a922.112 | ||
100 | 1 | $0MAPA20080112516$aPrahalad, C.K. | |
245 | 1 | 0 | $aCo-opting customer competence$cby C. K. Prahalad and Venkatram Ramaswamy |
520 | 8 | $aCustomers as a source of competence: encouraging active dialogue,mobilizing customer communities, managing customer diversity, cocreating personalized experiences -- Managing personalized experience: managing multiple channels of experiences, managing variety and evolution, shaping customers' expectations -- Customers as competitors -- Preparing the organization | |
650 | 1 | 1 | $0MAPA20080593483$aServicio al cliente |
650 | 0 | 1 | $0MAPA20080615307$aSatisfacción del cliente |
650 | 1 | 1 | $0MAPA20080557669$aCooperación |
650 | 1 | 1 | $0MAPA20080614126$aFidelización de clientes |
650 | 1 | 1 | $0MAPA20080557591$aCompetencia |
700 | 1 | $0MAPA20080272760$aRamaswamy, Venkatram | |
773 | 0 | $wMAP20077100345$gJanuary-February 2000 ; p. 79-87$tHarvard business review$dBoston |