Co-opting customer competence

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<rdf:Description>
<dc:creator>Prahalad, C.K.</dc:creator>
<dc:creator>Ramaswamy, Venkatram</dc:creator>
<dc:date>2000-01-01</dc:date>
<dc:description xml:lang="es">Customers as a source of competence: encouraging active dialogue,mobilizing customer communities, managing customer diversity, cocreating personalized experiences -- Managing personalized experience: managing multiple channels of experiences, managing variety and evolution, shaping customers' expectations -- Customers as competitors -- Preparing the organization</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/53231.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Satisfacción del cliente</dc:subject>
<dc:subject xml:lang="es">Cooperación</dc:subject>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Competencia</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Co-opting customer competence</dc:title>
<dc:relation xml:lang="es">En: Harvard business review. - Boston. - January-February 2000 ; p. 79-87</dc:relation>
</rdf:Description>
</rdf:RDF>