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How increasing value to customers improves business results

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MARC record
Tag12Value
LDR  00000nab a2200000 i 4500
001  MAP20071501452
003  MAP
005  20220912131551.0
008  010109e20000923usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112
1001 ‎$0‎MAPA20080256562‎$a‎Vandermerwe, Sandra
24510‎$a‎How increasing value to customers improves business results‎$c‎Sandra Vandermerwe
5208 ‎$a‎The problem with the conventional approach is that products and services are too easy for competitors to emulate and improve upon. Unilever and BP have found new wealth by getting greater share of customer spending
65011‎$0‎MAPA20080593483‎$a‎Servicio al cliente
65011‎$0‎MAPA20080614126‎$a‎Fidelización de clientes
65011‎$0‎MAPA20080626822‎$a‎Creación de valor en la empresa
65011‎$0‎MAPA20080594312‎$a‎Ventaja competitiva
65011‎$0‎MAPA20080617400‎$a‎Investigación de mercados
65011‎$0‎MAPA20080614577‎$a‎Lanzamiento de productos
7730 ‎$w‎MAP20077000185‎$d‎Boulder‎$g‎nº 1, Vol. 42, Fall 2000 ; p. 27-37‎$t‎Sloan Management Review