Centro de Documentacion de Fundación MAPFRE - Placing trust at the center of your internet strategy

Notes: Building trust at each phase of the acceptance process -- The keys to building web-site trust -- Virtual advisors as effective trust builders -- Truck town's trusted advisors -- The buyer's need for information or advice -- Selecting high pressure or complete trust -- Resisting, following or leading the trust-building trend -- Trust as the currency of the web Related records: En: Sloam Management Review. - Boulder. - nº 1, Vol. 42 Fall 2000 ; p. 39-48Materia / lugar / evento: Empresas virtuales Internet Estrategia empresarial Fidelización de clientes Comercio electrónico Otros autores: Sultan, Fareena
Qualls, William J.
Other categories: 922.111