Placing trust at the center of your internet strategy

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<namePart>Urban, Glen L.</namePart>
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<namePart>Sultan, Fareena</namePart>
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<namePart>Qualls, William J.</namePart>
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<abstract>Building trust at each phase of the acceptance process -- The keys to building web-site trust -- Virtual advisors as effective trust builders -- Truck town's trusted advisors -- The buyer's need for information or advice -- Selecting high pressure or complete trust -- Resisting, following or leading the trust-building trend -- Trust as the currency of the web </abstract>
<note type="statement of responsibility">Glen L. Urban, Fareena Sultan, William J. Qualls</note>
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<topic>Empresas virtuales</topic>
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<title>Sloam Management Review</title>
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<text>nº 1, Vol. 42 Fall 2000 ; p. 39-48</text>
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