How BMW turns art into profit : the ultimate creativity machine
Contenido multimedia no disponible por derechos de autor o por acceso restringido. Contacte con la institución para más información.
| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071501547 | ||
| 003 | MAP | ||
| 005 | 20080418122840.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 010212e20010101usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.14 | ||
| 100 | 1 | $0MAPA20080061807$aBangle, Chris | |
| 245 | 1 | 0 | $aHow BMW turns art into profit$b: the ultimate creativity machine$cby Chris Bangle |
| 520 | 8 | $aMany companies position themselves at the intersection of art and commerce, but few as successfully as the famous German carmaker BMW. It's no accident. The executive who manages the relationships among designers, engineers and corporate managers says three principles guide their way: the soul of the machine, the fortress and the art of comunication | |
| 610 | 2 | 1 | $0MAPA20080431495$aBMW |
| 650 | 0 | 1 | $0MAPA20080557287$aAutomóviles |
| 650 | 1 | 1 | $0MAPA20080556020$aPublicidad |
| 650 | 1 | 1 | $0MAPA20080551636$aMarketing |
| 650 | 1 | 1 | $0MAPA20080613181$aBeneficios empresariales |
| 650 | 1 | 1 | $0MAPA20080634070$aTécnicas de promoción para la exportación |
| 650 | 1 | 1 | $0MAPA20080580117$aDiseño industrial |
| 650 | 1 | 1 | $0MAPA20080592608$aPolítica industrial |
| 650 | 1 | 1 | $0MAPA20080633271$aPlan de Promoción del Diseño Industrial |
| 650 | 1 | 1 | $0MAPA20080585563$aGestión financiera |
| 740 | 0 | $aHarvard Business Review | |
| 773 | 0 | $wMAP20077100345$gJanuary 2001 ; p. 47-53$tHarvard business review$dBoston |