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How BMW turns art into profit : the ultimate creativity machine

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008  010212e20010101usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.14
1001 ‎$0‎MAPA20080061807‎$a‎Bangle, Chris
24510‎$a‎How BMW turns art into profit‎$b‎: the ultimate creativity machine‎$c‎by Chris Bangle
5208 ‎$a‎Many companies position themselves at the intersection of art and commerce, but few as successfully as the famous German carmaker BMW. It's no accident. The executive who manages the relationships among designers, engineers and corporate managers says three principles guide their way: the soul of the machine, the fortress and the art of comunication
61021‎$0‎MAPA20080431495‎$a‎BMW
65001‎$0‎MAPA20080557287‎$a‎Automóviles
65011‎$0‎MAPA20080556020‎$a‎Publicidad
65011‎$0‎MAPA20080551636‎$a‎Marketing
65011‎$0‎MAPA20080613181‎$a‎Beneficios empresariales
65011‎$0‎MAPA20080634070‎$a‎Técnicas de promoción para la exportación
65011‎$0‎MAPA20080580117‎$a‎Diseño industrial
65011‎$0‎MAPA20080592608‎$a‎Política industrial
65011‎$0‎MAPA20080633271‎$a‎Plan de Promoción del Diseño Industrial
65011‎$0‎MAPA20080585563‎$a‎Gestión financiera
7400 ‎$a‎Harvard Business Review
7730 ‎$w‎MAP20077100345‎$g‎January 2001 ; p. 47-53‎$t‎Harvard business review‎$d‎Boston