Centro de Documentacion de Fundación MAPFRE - How BMW turns art into profit : the ultimate creativity machine

Notes: Many companies position themselves at the intersection of art and commerce, but few as successfully as the famous German carmaker BMW. It's no accident. The executive who manages the relationships among designers, engineers and corporate managers says three principles guide their way: the soul of the machine, the fortress and the art of comunicationRelated records: En: Harvard business review. - Boston. - January 2001 ; p. 47-53Materia / lugar / evento: BMW Automóviles Publicidad Marketing Beneficios empresariales Técnicas de promoción para la exportación Diseño industrial Política industrial Plan de Promoción del Diseño Industrial Gestión financiera Secondary titles: Título: Harvard Business Review
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