Centro de Documentacion de Fundación MAPFRE - Clicks vs. Bricks in the Emerging Online Financial Services Industry

Notes: Sumario: This article developes a conceptual framework that considers which e-strategies "bricks" (incumbent ornanisations such as ABN AMRO banck and Prudential Banking) and "clicks" (new entrants such as KPN and First-e) adopt to improve their competitiveness. Four relevant organisational types in the emerging online financial services industry are identified, and ties to legitimacy-providing oorganisations are assessed for their potential both as buffers against environmental turbulence and bridges toward changing stakeholder perspectivesRelated records: En: Long range planning. - Oxford [etc.]. - vol. 34 nº 2, April 2001 ; p. 231-247Materia / lugar / evento: Estrategia empresarial Servicios financieros Entidades financieras Nuevas tecnologías Innovación empresarial Banca Internet Comercio electrónico Otros autores: Sipika, Chris
Secondary titles: Título: Long range planning
Other categories: 921.9

Rights: In Copyright (InC)

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