Search
Documentation Center

Lead for loyalty
Fichero PDF / PDF file
Section: Articles
Title: Lead for loyalty / by Frederick F. ReichheldAuthor: Reichheld, Frederick F. ‌
Notes: Sumario: New research shows that companies with faithful employees, customers, and investors share one key attribute: leaders who stick to six bedrock principlesRelated records: En: Harvard business review. - Boston. - July-August 2001 ; p. 76-84.Materia / lugar / evento: Estrategia empresarial ‌Management ‌Fidelización de clientes ‌Marketing estratégico ‌Competencia ‌Secondary titles: Título: Harvard business review
Other categories: 922.111
Rights: In Copyright (InC)