MAP20071501976 Reichheld, Frederick F. Lead for loyalty / by Frederick F. Reichheld Sumario: New research shows that companies with faithful employees, customers, and investors share one key attribute: leaders who stick to six bedrock principles En: Harvard business review. - Boston. - July-August 2001 ; p. 76-84. 1. Estrategia empresarial . 2. Management . 3. Fidelización de clientes . 4. Marketing estratégico . 5. Competencia . I. Title. II. Título: Harvard business review.
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