Centro de Documentacion de Fundación MAPFRE - Getting the truth into workplace surveys

MAP20071502311

Getting the truth into workplace surveys / by Palmer Morrel-Samuels

Sumario: In this article, the author, a former research scientist at the University of Michigan and currently the president of a survey design firm, explores some glaring failures of survey design and provides 16 guidelines to improve workplace assessment tools. Applied judiciously, these rules will not only make a tangible difference in the quality and usefulness of the data obtained, but will also produce an increased response rate. The guidelines--and the problems they address--fall into five areas: content, format, language, measurement, and administration. Following the guidelines in this article will help you get unbiased, representative, and useful information from your workplace survey.

En: Harvard business review. - Boston. - February 2002 ; p. 111-118

1. Evaluación de personal . 2. Recursos humanos . 3. Comportamiento humano . I. Title. II. Título: Harvard business review.