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Customers as innovators : a new way to create value
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Section: Articles
Title: Customers as innovators : a new way to create value / by Stefan Thomke and Eric von HippelAuthor: Thomke, Stefan ‌
Notes: A costly problem - and a radical solution. -- An industry transformed. -- The benefits and challenges. -- A pattern of migration. -- Questions of value.Related records: En: Harvard business review. - Boston. - April 2002 ; p. 74-81Materia / lugar / evento: Servicio al cliente ‌Marketing estratégico ‌Innovación empresarial ‌Otros autores: Von Hippel, Eric ‌
Secondary titles: Título: Harvard business review
Other categories: 922.112
Rights: In Copyright (InC)
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