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The Hidden challenge of cross-border negotiations

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<title>Hidden challenge of cross-border negotiations</title>
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<title>Harvard business review</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080232672">
<namePart>Sebenius, James K.</namePart>
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<abstract>International deal makers have long bowed to local traditions and etiquette. But new research suggests they also need to understand something deeper - the subtle yet potent ways that national culture shapes the governance and decision - making process</abstract>
<note type="statement of responsibility">by James K. Sebenius</note>
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<topic>Relaciones públicas</topic>
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<topic>Técnicas de negociación</topic>
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<text>March 2002 ; p. 76-85</text>
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