Search
Documentation Center

Turn customer input into innovation
Fichero PDF / PDF file
MAP20071502534
Ulwick, Anthony W. ‌
Turn customer input into innovation / by Anthony W. Ulwick
Lots of companies ask customers what they'd like to see in new products and services - but they go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process
En: Harvard business review. - Boston. - January 2002 ; p. 91-97
1. Innovación empresarial ‌. 2. Estrategia empresarial ‌. 3. Dirección estratégica ‌. I. Title. II. Título: Harvard business review.