Selling the brand inside
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071502535 | ||
| 003 | MAP | ||
| 005 | 20080418123352.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 020531e20020101usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.13 | ||
| 100 | 1 | $0MAPA20080127381$aColin, Mitchell | |
| 245 | 1 | 0 | $aSelling the brand inside$cby Colin Mitchell |
| 520 | 8 | $aWhen you think of marketing, you more than likely think of marketing to your customers. But another "market" is just as important: your employees, the very people who can make the brand come alive for your customers | |
| 650 | 1 | 1 | $0MAPA20080621728$aMarketing de comunicaciones |
| 650 | 1 | 1 | $0MAPA20080595357$aComunicación interna |
| 650 | 0 | 1 | $0MAPA20080577650$aRecursos humanos |
| 650 | 1 | 1 | $0MAPA20080600945$aDirección estratégica |
| 650 | 1 | 1 | $0MAPA20080635299$aParticipación de los trabajadores en la empresa |
| 650 | 0 | 1 | $0MAPA20080555313$aMotivación |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$gJanuary 2002 ; p. 99-105 |