Centro de Documentacion de Fundación MAPFRE

Notes: When you think of marketing, you more than likely think of marketing to your customers. But another "market" is just as important: your employees, the very people who can make the brand come alive for your customersRelated records: En: Harvard business review. - Boston. - January 2002 ; p. 99-105Materia / lugar / evento: Marketing de comunicaciones Comunicación interna Recursos humanos Dirección estratégica Participación de los trabajadores en la empresa Motivación Secondary titles: Título: Harvard business review
Other categories: 922.13

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Selling the brand inside