The Mismanagement of customer loyalty
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071502674 | ||
| 003 | MAP | ||
| 005 | 20080418123432.0 | ||
| 007 | hzruuu---uuuu | ||
| 008 | 020930e20020701usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112 | ||
| 100 | 1 | $0MAPA20080176426$aReinartz, Werner | |
| 245 | 1 | 4 | $aThe Mismanagement of customer loyalty$cby Werner Reinartz and V. Kumar |
| 520 | 8 | $aThe article knows strategies for managing relationships with customer who have different probility and loyalty profiles. Let's beguin, though, by reconsidering the evidence for the link beteween loyalty and profitability | |
| 650 | 1 | 1 | $0MAPA20080614126$aFidelización de clientes |
| 650 | 0 | 1 | $0MAPA20080615307$aSatisfacción del cliente |
| 650 | 0 | 1 | $0MAPA20080563974$aRentabilidad |
| 650 | 0 | 1 | $0MAPA20080611460$aMarketing de relaciones |
| 700 | 1 | $0MAPA20080005450$aKumar, V | |
| 740 | 0 | $aHarvard business review | |
| 773 | 0 | $wMAP20077100345$tHarvard business review$dBoston$g July 2002 ; p. 86-94 |