MAP20071502690 Drucker, Peter F. The Discipline of innovation / by Peter Drucker F The article describes that most innovate business ideas come from methodically analyzing seven areas of opportunity. Astute managers will ensure that their organizations maintain a clear focus on all seven En: Harvard business review. - Boston. - August 2002 ; p. 95-102 1. I+D . 2. Política empresarial . 3. Metodología . 4. Investigación . 5. Innovación empresarial . I. Title. II. Título: Harvard business review.