MAP20071502700 Sebenius, James K. Negotiating lessons from the browser wars / James K. Sebenius This article describes the struggle involving Netscape, Microsoft and AOL over Internet browser since 1996 En: Sloan Management Review. - Boston. - nº 4,Vol. 43, Summer 2002 ; p. 43-50 1. Netscape . 2. Microsoft Corporation . 3. American Online . 4. Empresas . 5. Internet . 6. Negociación . 7. Estados Unidos . 8. Comercio electrónico . I. Title.