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Managing culture at British Airways : hype, hope and reality
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MAP20071502727
Grugulis, Irena ‌
Managing culture at British Airways : hype, hope and reality / Irena Grugulis and Adrian Wilkinson
The article attempts to rescue a farity-tale. The story of British Airways is one the most widelity used inspirational accounts of changing culture
En: Long range planning. - Oxford [etc.]. - nº 2, April 2002 ; p. 179-194
1. British Airways ‌. 2. Compañías aéreas ‌. 3. Estrategia empresarial ‌. 4. Cultura empresarial ‌. 5. Cambio organizativo ‌. I. Wilkinson, Adrian ‌. II. Title. III. Título: Long range planning.