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Managing culture at British Airways : hype, hope and reality
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Section: Articles
Title: Managing culture at British Airways : hype, hope and reality / Irena Grugulis and Adrian WilkinsonAuthor: Grugulis, Irena ‌
Notes: The article attempts to rescue a farity-tale. The story of British Airways is one the most widelity used inspirational accounts of changing cultureRelated records: En: Long range planning. - Oxford [etc.]. - nº 2, April 2002 ; p. 179-194Materia / lugar / evento: British Airways ‌Compañías aéreas ‌Estrategia empresarial ‌Cultura empresarial ‌Cambio organizativo ‌Otros autores: Wilkinson, Adrian ‌
Secondary titles: Título: Long range planning
Other categories: 922.15
Rights: In Copyright (InC)
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